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The World just celebrated Social Media Day this past week, and it got us thinking. The social media world is just over a decade old, and many businesses are still not using this valuable marketing tool. With all the noise out there on social media today, you may be wondering, what’s the point? How can I stand out from the clutter in timelines and feeds to get noticed? Is it worth it to be active on social media? If you are not on social media, check out these seven really good reasons why you and your business SHOULD be active on multiple social media platforms.
7 SOLID REASONS WHY YOUR BUSINESS SHOULD BE ON SOCIAL MEDIA
1. Stay Top of Mind
You can’t be Top of Mind if your potential customer can’t see your message. Having your business be top of mind may not lead to a sale today, but you are laying the groundwork for your potential customer to remember you when they DO need your service or product. Having a social message that offers relevant, valuable, and interesting information will solidify you firmly as the best choice in your customers’ minds.
2. Improve Your Search Engine Optimization
You can help your company’s website rankings by using social media. Let us explain. Your website becomes more relevant in the eyes of Google every time you post on social media and link it your website, causing its ranking to rise. Engagements on posts, such as likes, comments and shares, create “social signals.” Search engines read “social signals” as trusted sources for determining the legitimacy of a business, which then also helps to raise website ranking.
3. Drive Traffic to Your Website
Attaching your website link to both your social media posts and profiles can also help drive more traffic to your website. With more traffic to your website, you may notice an uptick in business. Want to see this in action? You can view your business website data on Google Analytics. On Google Analytics, you can determine what type of audience is visiting your site, learn how users got to your site, time that is spent on page, bounce rate (how many viewers leave your site after viewing only one page) and much more using this helpful tool.
4. Educate Your Target Audience
Social media is a great place to educate your target audience about your business. If potential customers are educated about what your business does, they are more likely to develop trust in you and your company. Becoming an expert in the industry also helps with your credibility. People are more likely to view you as a credible source to help meet their needs if they are educated about your business.
5. Make Your Business an Expert Resource
You can establish yourself as the expert in your businesses industry through educating your target audience on social media. After achieving expert status, it is more likely that people will come to you (instead of your competition) when they have a question or need help with something in your field of expertise. Adding or linking a blog to your business website is a great way to expand available content. Posts on social media have a word limit, but you can go more in depth when it comes to discussing your business on a blog. If you upload blogs on an outside website, embedded links to your website can help increase search engine rankings and drive more traffic to your site.
6. Extend Your Reach
A new demographic of users comes with every social media platform. According to Hootsuite, 69% of adults in the U.S. have an account on at least one social media platform and 88% of 18-29 year olds in the U.S. regularly use social media. Having a business account on multiple platforms will greatly extend your reach!
Did you know that Facebook is the second most popular site in the world (behind Google)? If you want to reach a large demographic of people, Facebook is the place to be. If your business is based on visual elements, Instagram is important. LinkedIn is the platform for professional networking, especially business to business networking. Finally, Google My Business should be utilized if your business has a physical location. Being on GMB allows for people to be able to find your business. Being active on social media also allows businesses to target certain demographics through boosting posts and engaging.
Using ads on Facebook, Twitter and LinkedIn is extremely important if your business is looking to reach a certain target audience or a decent amount of people. On Facebook, the average unboosted post reaches only 8% of the page’s total followers. With boosting a post or page, that small reach can increase by hundreds or even thousands of people.
7. Increase Your Sales
Lastly, but most importantly, the main goal of having a page on social media channels is to increase sales. Through following these practices, your business is likely to gain new sales and develop more connections with customers. Expanding your business network AND creating more revenue? Sounds like a win-win. Here’s a challenge for your business. Run a robust social media campaign on multiple social platforms for 6 months. Post at least 3 times a week and try to write a blog a week. Compare your sales before the campaign to after the 6 months of your efforts. We bet you will see an uptick in your sales!
Have you decided that your business wants to increase sales and website visibility through using social media? Give 123 Web Mobile a call today for a free quote to amp up your online presence. We can help produce original, quality content for your business with consistent posting over multiple social media platforms. Our services don’t stop at social media though, we’re also here for all of your website design needs.