Honest comparison · no pitch
123 Web Mobile vs Yext
Yext is enterprise software that syncs your listings across hundreds of directories. We are a Miami marketing partner who picks the directories that matter and runs the rest of your strategy too. Platform vs. partner.
Side-by-side comparison
| Factor | 123 Web Mobile | Yext |
|---|---|---|
| Best for | Miami-Dade SMBs that want bilingual strategy, not a software license | Chains, franchises and multi-location brands with hundreds of listings |
| Pricing model | Custom quote based on scope | Annual subscription per location (published from ~$199/mo/location) |
| Setup & onboarding | Listings audit, citations plan, execution done by us | SaaS onboarding; you or your team configure profiles |
| Bilingual EN/ES support | Native: descriptions, categories and review responses in both | Platform supports multi-language; you write the content |
| Geographic focus | Hyper-local Miami-Dade: directories and press that matter here | Global, market-agnostic |
| Contract terms | Month-to-month, no cancellation penalty | Typically annual contract with auto-renewal |
| What you own when you leave | Listings, profiles and credentials stay with you | If you cancel, synced data can revert |
| Reporting | Monthly report: local visibility, reviews, GBP leads | SaaS dashboard with listing coverage and analytics |
| Account management | One human in Miami as your point of contact | Customer Success Manager depending on plan tier |
| Local Miami expertise | Yes: we know which directories matter in South Florida | Broad coverage, no local prioritization |
When to pick Yext
- You operate 10+ locations and need a single source of truth across hundreds of directories
- You have an internal marketing team that can run the SaaS day-to-day
- You need enterprise features like API access, SSO, or franchise rollouts
- Your brand needs Knowledge Graph control and structured data at scale
- You want a global platform, not a local partner
When to pick us
- You are a Miami-Dade SMB with 1-5 locations, not a national chain
- You want bilingual content written, not just a platform that supports two languages
- You want a human running the work, not another SaaS login to manage
- You want month-to-month with no annual auto-renewal
- You want to focus on the 10-15 directories that actually drive Miami leads, not 200
- You want strategy beyond listings: GBP optimization, reviews, web, ads
Honest summary
Yext is excellent enterprise software when you have many locations and an internal team to run it. For a Miami-Dade SMB with 1-5 locations, paying per-location annually for 200+ directories is usually overkill. 123 Web Mobile picks the directories that move South Florida leads, writes the bilingual content, and stays month-to-month. Different tools for different sizes.
Let's talk about what fits your case.
30 minutes. We'll recommend what makes sense — even if it isn't us.