Free calculator

How much should you spend on ads?

Based on real client data by industry. Get your recommended monthly budget, expected leads, and real cost-per-customer.

Tell us about your business

Your industry

How many new customers per month do you want?

Average customer value ($) Total revenue per customer, lifetime

Where do you want to advertise?

Your recommended budget

per month

What we do with this budget

Tell us the budget, we see your industry, and we build a concrete proposal.

Talk to a human See PPC service

How does this calculate?

We use real cost-per-lead benchmarks by industry (aggregated data from the last 24 months of accounts we manage in Miami). We multiply: target leads × average cost-per-lead × platform factor. The result is what you typically need to hit that customer volume.

Cost per lead by industry (Miami benchmarks)

Cosmetic dental: $85-$140/lead (Invisalign, implantes son los más caros)
Law — PI: $180-$420/lead (las palabras más caras del mercado)
HVAC / Plomería: $45-$95/lead (Local Service Ads más bajo)
Restaurantes: $8-$22/lead (reservas online)
Fitness boutique: $24-$58/lead (first-class signup)
Beauty / Spa: $18-$42/lead (depende del servicio)
Real estate: $48-$185/lead (compradores vs vendedores)

What this number doesn't include

This is only platform spend (Google/Meta). It does NOT include agency fee, creative (photo/video), new landing page, or initial setup. Ask us for a proposal for the real total.