EXPLORE THE UNIVERSE OF WEB DESIGN POSSIBILITIES WITH 6 HACKS NOBODY TELLS YOU ABOUT!
When you are operating an online business, the most effective way to expand the customer base is to drive more traffic to your website. While there are numerous ways to achieve that such as content marketing, paid advertising, social media marketing, etc., none brings definite results. You may be able to attract visitors to your site but it’s not necessary that they will buy from you.
A bitter reality of digital marketing is that about 2.35% of customers convert on average. This implies that if your website enjoys 100 visitors, only 2 or 3 of them will conduct business with you.
Therefore, it is imperative that your web design is completely optimized to allow for conversions if you wish to raise your profit levels to unprecedented heights.
Let’s explore 5 web design hacks that will help you increase the conversion rate and bring revenues to your business:
1. Start designing a body first
While a majority of the web designers start off by designing the header first, the most basic hack is to work on building a solid body first. Many times, what is inside the page is what makes it extraordinary. The header is an augmenter.
2. Sketch Religiously
Since web designers deal with the aesthetics of a website, they must be apt with the skill to put elements in the right place. Sketching and scribbling it out multiple times will give you a final layout that is extraordinary. The best part about sketching a mock is the immense number of ideas that come to your mind. Designers sometimes use simple whiteboard markers to pen their creative ideas and sometimes deploy wireframe software whichever works best for them.
3. use negative Space Intelligently
While it is a good idea to not make the web design very busy, using the negative space on the web design for important elements such as a call to action is a great idea. If you wish to increase the white space on the web design, break up long text paragraphs into small ones, deploy bullet points wherever possible and use images to convey information.
4. learn the Art Of Letting Go
You put tireless efforts in making a button that doesn’t match with your design. As human nature, you will go to all length to make the design work by bending the laws of space and time. Learn the art of letting go. If it doesn’t look good on the layout, it’s not meant for it. Save the design for later use.
5. Take a Break
If you are working hard on something but can’t seem to get through it, step away from the computer for a while and take a break. Once your mind has settled, the design will be easier to complete.
Now that you have learned the hacks to explore endless web design possibilities, reaching out to the audience and converting them has become a lot more accessible. Follow these workable hacks to make your next web design project impeccable!