Increase Your Conversions
The competitive landscape of businesses experiencing positive ROI from AdWords has led to increased use of the platform.
Benefits Of Doing SEM Campaigns
SEM stands for search engine marketing. This may seem very broad. But the term has actually come to mean a very specific type of marketing on search engines. That’s paid search. The most commonly known and used paid search tool is Google AdWords.
But Bing or Yahoo may also be worth your time and money.
SEM leverages the power of search engines like Google to reach potential customers at the perfect time and place.
Measure Your Visits
It’s tempting to say “Whatever Google Analytics says is the ‘number of visitors’ in a month, that’s the number of visits in a month.” But it’s clear that this metric does not satisfy the definition above. GA tries very hard to show only real, human traffic coming to your site – so it doesn’t measure bot traffic or “quick bounces.” And Google Analytics would double-count the case of a human using two browsers or (sometimes) someone who has cookies disabled in their browser.
We also need something clear and simple so it’s trivial to compute and easy to analyze if it’s not behaving as we expect.
Results
CONVERSIONS
ROI
MORE TRAFFIC
SUCCESS RATE