Keyword
A word or phrase people type into Google that you want your business to appear for.
Definition
A keyword is the exact phrase a potential customer types or speaks into Google — 'roofer Miami,' 'best Cuban coffee Hialeah,' 'how much does Lasik cost.' Every SEO project starts with picking the right keywords because they reveal customer intent. A search for 'what is invisalign' is someone researching; 'invisalign near me' is someone ready to book. Smart small businesses target a mix: a few high-intent commercial terms that drive revenue, plus informational terms that build trust and traffic. Choose poorly and you'll rank for searches nobody profitable is making. Get help at /pricing.php.
Why it matters in Miami
Miami keyword research is doubled — every English term has a Spanish counterpart ('cerrajero Miami' vs. 'locksmith Miami'), and the volumes and competition are often completely different.
Example
A Pinecrest med-spa learns 'botox Pinecrest' has low competition while 'botox Miami' is brutal — so she builds her first content around the easier, neighborhood-level keyword.
Related terms
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