E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for judging whether your content was made by someone who actually knows the topic and can be trusted.
Definition
E-E-A-T stands for Experience, Expertise, Authoritativeness, Trustworthiness — the four qualities Google's reviewers look for when judging a page. Did the writer actually do the thing they're writing about? Are they a real credentialed expert? Are other reputable sites citing them? Is the business legitimate with real contact info? E-E-A-T matters especially for health, legal, and financial topics — what Google calls 'Your Money or Your Life' pages. You build E-E-A-T with bylines, credentials, real photos, citations, reviews, and a transparent About page. Help on /pricing.php.
Why it matters in Miami
Miami has a glut of immigration lawyers, real estate agents, and dental clinics competing for the same searches. Strong E-E-A-T — Florida bar number, before/after photos, founder bio, press mentions — is often what separates page 1 from page 3.
Example
A Coconut Grove cardiologist added MD credentials, hospital affiliations, peer-reviewed publications, and patient testimonials to every article on his blog. Six months later he outranked WebMD for 'heart palpitations Miami.'
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