CPC (Cost Per Click)
How much you pay each time someone clicks one of your ads — the main pricing model in Google Ads.
Definition
CPC (Cost Per Click) is the price you pay each time a visitor clicks your paid ad. In Google Ads, advertisers compete in an auction — the more businesses bidding on a keyword, the higher the CPC. "Miami DUI lawyer" might cost $90 per click while "Miami dog groomer" costs $2. Your CPC depends on your industry, location, keyword competitiveness, and your ad's quality score. A good ad with a relevant landing page lowers CPC; a sloppy ad raises it. CPC alone doesn't tell you if ads are profitable — pair it with conversion data. Our team optimizes CPC at /pricing.php.
Why it matters in Miami
Miami has some of the highest CPCs in the U.S. for personal injury, immigration law, and cosmetic surgery — often $80-$150 per click. Spanish-language ads in the same niches frequently run 60-80% cheaper because fewer agencies bother to set them up.
Example
A Doral immigration attorney sees an English CPC of $52 for "green card lawyer"; switching budget to Spanish keywords like "abogado de inmigración" drops average CPC to $11.
Related terms
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