Event tracking
Recording specific visitor actions on your site like clicks, form submits, calls, or video plays so you can measure what works.
Definition
Event tracking tells you exactly what people do on your website beyond just visiting a page. Instead of guessing, you see real numbers: how many people clicked your phone number, submitted the contact form, watched the video, or downloaded your menu. In GA4 (Google Analytics 4), everything is an event, from page views to button clicks.
Without it, you are flying blind. With it, you can prove which pages, ads, and offers actually drive business. We set up event tracking for every client so we can show real ROI, not vanity stats. See pricing for plans that include full analytics setup.
Why it matters in Miami
Miami small businesses often spend on Instagram ads or Google Ads without knowing which campaign drove the call. Event tracking proves that the Doral lunch promo got 47 calls while the Brickell happy hour got only 3.
Example
A Coral Gables dental clinic tracks every 'Book Appointment' click and discovers 80% come from mobile users on the Spanish version of their site.
Related terms
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